Thursday, October 2, 2008

Gotta admire the marketing:



For the functioning alcoholic (er, like me) who's concerned about his carbon-footprint (ha! so not me)....


The world's first Eco Luxury Vodka
[their words, not mine]






From the label:

  • 100% Post-Consumer Resin Bottle & Unique Recyclable Cap
  • Vodka Distilled for Optimal Eco-Efficiency
  • Labels Made from 100% Post-Consumer Paper & Water Based Inks


    From their website (vodka360.com):
  • The "green" packaging that surrounds 360 Vodka is the utmost in eco. Our Eco-Audit details the environmental benefits of the packaging.
  • 360 Vodka is crafted from a philosophy for eco-awareness and corporate responsibility. This ideology is then manifested throughout our greener process and greener products.
  • The vodka in every bottle of 360 is Quadruple Distilled through a highly energy efficient process, with every bushel of grain being fully utilized and nothing going to waste. 360 is also Five Times Filtered and produced in a facility that has improved its eco-footprint measurably over the past 5 years.

    • I feel better about my drinking already....

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