Wednesday, December 3, 2008

"Evolve One • Evolve All"




Found a coaster at the Ravenna Alehouse promoting a new campaign from Trojan Condoms. The concept is to get us to 'evolve' by using a condom every time. That's actually one of their slogans: 'evolve. use a condom every time'.

The website also sports the slogan: 'real people. evolve', and offers links to the 'Trojan Evolve Campus Comedy Tour', the 'Evolve National Tour', aka the 'Trojan Evolve Bus Tour' (featuring a bus painted with the silhouettes of what appears to be a pig evolving into a sheep-pig hybrid evolving into a man), and a 'How Evolved Are You?' quiz you can take to test your STD knowledge.

Anybody get the irony of this campaign? Evolution cannot happen without sexual reproduction, which can be a bit difficult when wearing a "jimmy hat" (a term I've never heard before but Trojan uses it on the coaster, along with the more common "love glove").

And yes, technically there is evolution in asexual reproduction from random mutations, but that's single-cell life, not the sort of complex life that evolves to the point of self-awareness & marketing campaigns & blogging.

At any rate, this is a fine example of how a little scientific knowledge can be easily misapplied in the public mind. I'm reminded of the use of the phrase, "quantum leap" to describe some great change in technology or action or policy. Strictly speaking a quantum leap represents the smallest measurable change, happening randomly; the exact opposite of what most people use the phrase for.

How evolved are you?



2 comments:

luckinflux said...

I don't know if you remeber Seth from the movie premire, but he and I were at Metropolitain Cafe' a few weeks ago and they had pint glasses with Trojans slogan painted at the bottom of the glass. We were rolling along the same lines you are about the whole evolve thing.

Unknown said...

Oh man, that's classic. I so would have stolen one!